Stickers are a cheap and effective way to promote your business. If you don’t need many, you can design your own stickers with your computer, then print them out at home on widely available adhesive-backed paper. Or you can secure lower bulk rates by hiring a printing company. Compared with other advertising materials, such as direct mailings and fancy brochures, stickers can be a cost-effective way to get your business’s name out there.
Design
The key is to design a sticker that appeals to your customer base. Simply stating your business’s name and phone number won’t be very compelling.Promotion
The goal of a sticker promotion is to elevate the profile of your business through increased visibility, so take advantage of any marketing opportunities that come along.
Co-Branding
Visit local businesses you have a relationship with and ask if they’d consider adding your sticker to a store window or countertop. Offer to hang theirs in return.
Static-Cling Decals
Some customers and associates might like the idea of a sticker, but are unwilling to add a permanent decoration to their store windows or cars. In that case, removable static-cling plastic decals might be a better option.
Considerations
Don’t put up stickers without permission. For example, many cities have ordinances against posting materials on municipal property.
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